Color Wow Kale Cocktail Reinforces internal bonds to strengthen hair by over 50% with just use one useColor processing breaks down hair’s natural, internal cysteine bonds which give each strand strength and resilience. This mega-force “bionic tonic” with sulphur-rich sea kale helps relink and reinforce hair’s vital internal bonds. Loaded with protein-building Amino Acids plus B Vitamins, this strand- strengthening super-power smoothes, detangles and has been clinically proven to reduce breakage by over 50% after one single application. Helps guard hair against UV ray damage. WHO NEEDS THEM:Everyone with color-treated hair:Because chemicals in hair color are notorious “evil-doers” that infiltrate healthy hair and corrupt the vital internal and external bonds that keep hair thick, supple and strong is critical to “intervene” with a Cocktail (ideally, every time after you shampoo and condition) to give hair a supplemental, bond-building boostt on the “secret agents” in Color Wow Cocktails to help strengthen, thicken or renew elasticity and suppleness… and keep your color wow.