Ashima is renowned for its innovative approach to braking. Always looking for ways to improve bicycle braking systems, Ashima has come up with the unique Pancake Brake (PCB), some amazing new braking compounds that really raise the bar on dry and wet weather braking, novel solutions to cable routing issues and the list goes on. Despite all this creativity, Ashima doesn’t neglect the basics. We understand the needs of the cyclist and the bicycle retailer and have a product range designed to suit all requirements. In fact, it is Ashima’s aim to provide a comprehensive range of products, making us the go-to brand for bicycle braking!
