Aveda Blonde Revival Purple Toning Shampoo 200ml – Anti yellow ShampooSulfate-free formula that creates little foam to maximize the toning benefits used with Blonde Revival Purple Toning Conditioneer, this triple action system gives a brighter blonde result after just one use: Awaks the blonde color – Purple pigments help neutralize unwanted yellow or brass tones for a brighter result. Revives Softness – A blend of nourishing light oils, including acai and passion fruit, hydrates and conditions over-treated hair – restoring incredible softness to every strand Restores softness – Instantly resurfaces the hair fiber leaving it smooth and healthy 97% natural ingredients Ideal for blonde, gray or naturally silver hair Vegan. Without sulphates. Silicone freeWITHOUT:Sulphate cleanersSiliconesParabensMineral oilPetrolatumAroma synthetic fragranceUSE:Apply to wet hair. Leave on for 1 to 3 minutes. Rinse thoroughly. Follow with Blonde Revival Purple Toning Balm.