botanical repair strengthening shampoo Gently cleanses and helps strengthen and protect hair from the inside out; with plant-derived technologies* Builds bonds to help improve hair strength* Gently removes excess sebum, product build-up and pollution, which can cause hair breakage For all hair types and textures 94% naturally derived** Safe for colour treated and chemically processed hair Aveda’s own pure-fume aroma with certified organic ylang-ylang, rose and marjoram and other pure flower and plant essences Vegan, Cruelty Free