Avon Anew Platinum Day Lifting Face Cream SPF25 with Protinol 50ml – sold by Ultimate Things. Firm, smooth and hydrate your skin with Anew Platinum Day Lifting Cream, our new and improved formula with a dual collagen boost for results in 2 days. Enhanced with added Protinol Technology, it’s clinically shown to increase skin’s moisture immediately, and help reactivate your skin’s own elastin production by 53% in just 2 days. Product specification: Dermatologically tested. Formulated with Protinol Technology and Paxillium Technology. SPF 25 broad spectrum UVA/UVB protection. 50ml. How to use me: Once daily, every morning, gently smooth over cleansed face and neck in an upward and outward motion, to leave your skin firm, smooth and hydrated.