Lines and wrinkles appear reduced – Skin looks firmer and more lifted – Skin tone looks more even This formula is enriched with age-defying skincare technology from No7’s highly acclaimed Lift & Luminate TRIPLE ACTION Serum: Matrixyl 3000 Plus, No7’s most effective anti-wrinkle peptide technology; Hibiscus and Vitamins A and C to help reduce the appearance of pigmentation.