Rapala’s Success Story began in the 1930s following the following observation by Finnish Lauri Rapala: large fish eat small fish and especially small injured fish. In 1936, he decided to launch his brand of lures and fishing accessories, which was growing very quickly. Now marketed in more than 140 countries around the world, Rapala offers diversified products such as lures, tools, clothing, glasses, bags and other marine and freshwater fishing gear. Performance, expertise and quality are the watchwords of our brand that constitute our creative engine. Our goal is to offer you cost-effective and efficient solutions for fishing. This quest for productivity and profitability makes us always one step ahead. The BX® Brat is designed with a very tough plastic outer shell and a floating balsa core, making it resistant to any event. The BX® Skitter Frog is mainly designed for fishing for large predators that hide in the heart of the vegetation, to wait for their prey. The lure jumps and creates a lot of noise and splashes when recovered quickly. Ultra robust, it remains intact in the face of sharp teeth session after session. With VMC® high quality double hooks, upward-facing and thick rubber skirt – they ensure a snagless presentation.