A brand well known for its patented anti-colic feeding bottles, it was founded in 1996 by a doctor and is today the third biggest UK baby bottle brand. The icon blue tube that can be seen through the bottles is an internal vent system that through minimising oxygen in the milk helps to preserve vitamins C, A, and E. The award winning system that is the only brand world-wide to feature this concept provides a vacuum-free feeding experience similar to breastfeeding. This positive pressure eliminates air bubbles in the milk hence helping to reduce colic, spit-up, burping and gas.
