972 when Maurizio and Isabella opened one of the first denim factories in Italy. In Urbania, later known as the Valley of Jeans, Maurizio’s passion for crafts and beautiful jeans comes to life. In addition to making jeans for well-known brands, Maurizio decides to start its own label and named it after the love of his life, Isabella Garcia. A brand is born. In the late 1970s, a Dutch purchaser named Martin Kouwenberg begins to buy jeans from Maurizio’s factory. However, in 1985, Maurizio will gain a misfortune. After a lot of hard work and wealthy years, one of his main customers is competing and he is not able to keep the factory running. In order to avoid the loss of its many patterns, Maurizio decides to give it to its loyal customer and friend from the Netherlands, who firmly promises to maintain the brand legacy. This meeting of Italian passion and finesse with a typical Dutch, entrepreneurial design and business approach is still the key to the fashion brand with a denim heart. Allora, ora e per sempre. Then, today and forever. We are GARCIA