Joico Power Whip Whipped Foam Firm Hold – 300 ml

Joico’s leader Sara Jones is a 30+ year veteran in the salon industry. She began her career as a hairdresser and soon transitioned from “doing hair” to “teaching hair” as she became an educator for a leading product company. Her strong skills and leadership capabilities advanced Sara’s career quickly, eventually holding top executive positions with several major manufacturers. Given her hairdressing background, Jones has a unique perspective on what salon professionals and their clients are looking for from a product company. “At Joico, we believe we must provide the utmost in quality products and education. Equally important is our commitment to support our industry with integrity, honesty and passion. Our company Mission and Core Values are expressed as such”, says Jones, adding “our mantra says it all… ‘All for the love of beauty’. From the stylist behind-the-chair who’s passionate about revealing the potential of every person’s individual beauty to the client who walks out of the salon and into the world with a bold new look and confidence, Joico gives you the power to transform hair and transform people. This intense conditioning treatment works to put the moisture and nourishment back into the hair that colouring so often can take out. A concentrated, whipped styling foam that creates maximum density and incredible volume that lasts even in high humidity. Containing plum kernel oil to nourish your hair with incredible moisture without adding weight, this creamy, luxurious feeling foam will lock your style in place for up to 72 hours. It will deliver an ultra-firm, flexible and touchable hold with incredible fullness, thickness and volume.
Water/Aqua, Hydrofluorocarbon 152A, Isobutane, VP/VA Copolymer, Polyquaternum-46, Pentapeptide-29 Cysteinamide, Pentapeptide-30, Cysteinamide, Tetrapeptide-28 Argginnamide, Tetrapeptide-29 Hydrolyzed Keratin, Beeswax Prunus Doemstica Seed Oil, Thermus Thermophillus Ferment, Glycerin, opal Powder, Polyquaternum-69 Polyquaternum011, Ceteareth-6 Steareth-21, Ceteareth-25, Diazolidnyl Urea, Guar Hydrooxypropyltrimonium Chloride, Stearyl alchohol, Citric Acide, Butylene Glycol, Linalool, Citronellol, Limonene, Fragrance/Parfum.