The company Point-Helmig GmbH with its brands Point and Point Racing has its origins in the 50s. From a simple trading company at that time, Point has developed into a supplier of bicycle accessories with a very wide range of products. In addition to the sale of bicycle accessories, some of which were developed in-house, Point is also involved in youth cycling. Point-products are now very well known, due to very attractive prices and the high distribution in the retail trade.