Create either defined or dishevelled looks with Wella Professionals EIMI Shape Shift. This professional elastic moulding gum helps protect hair against negative effects of UV rays. Wella Shape Shift gum gives a shiny finish and natural hold to the hair, enabling you to shape tousled or well-defined hairstyles. EIMI by Wella Professionals give you a voice with which you can express your hair styling skills as well as each client’s individuality. With EIMI you can say what you want to say: interpret the latest global trends and achieve new accents of style and originality. EIMI professional styling products mould, shape and inspire, inviting stylists and salon clients to celebrate their individuality and own unique style.