This Detoxifying Shampoo from Alterna eliminates harmful chemicals and bacteria that hair collects from the environment and refreshes your hair with a full, thick body. Enriched with red clover growth complex, hair density is increased by strengthening each individual strand. Hair is left thicker and fuller with a healthy glow. To use: Massage into wet hair. Leave in for 3-5 minutes, then rinse thoroughly. If conditioning is needed, follow with Caviar Volume Conditioner. Every Alterna Caviar product contains sustainable caviar extract sourced from France. 100% Free of parabens, sulfates and synthetic colour. Alterna products contain exquisite, effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair.