CopyDeck is a big stack of cards packed with copywriting tips and tactics.
Use the deck to plan your next campaign, to workshop projects, or to force yourself to write differently.
CopyDeck will not teach you how to write copy. It’s a professional toolbox to encourage you to draw on a diverse selection of the strategies and tactics you already know.
What’s in the deck?
CopyDeck includes 81 cards:
✔️56 Copywriting Techniques to bring new life to your copywriting
✔️13 Creative Practices to change how you approach projects
✔️ 9 Behavioural Psychology tactics for copy that compels
✔️ 3 Blank Cards so you can expand the deck with your own ideas
PLUS – get a free subscription to our CopyDeck newsletter.
Who is CopyDeck for?
⭐ Copywriters who want a handy desk resource to help them think different
⭐ Marketing and advertising colleagues who want to join conversations about copy strategies
⭐ Clients who want to work with copywriters more effectively
Why CopyDeck?
CopyDeck takes all the great ideas from the brightest minds in copy and turns them into an easily accessible deck of cards.
Created by experienced freelance copywriter, author and organiser Leif Kendall and the team at ProCopywriters – the UK’s only professional association for commercial writers.
Language:- English
Cards:- 86 pages
Reading age:- 12 years and up
Dimensions:- 12 x 4.5 x 8.8 cm
Print length:- 86 pages
Publication date:- 1 Jan. 2022